In 2003, a college sophomore put his classmates' photos side by side and asked the internet a simple question. It nearly got him expelled. Then it changed the world.

brandmash asks a nicer version of the same question: which brand is better? Two brands appear. You click one. Ratings move by classic Elo — the same math used for chess (and, yes, for facemash).

The rules:

• Anyone can enter a brand: a name, a URL, an image, and one line of trash talk.
• Every entry is a bid, minimum $1. Your bid buys exposure — how often your brand shows up in matchups (roughly bid^0.6: $5 ≈ 2.6×, $50 ≈ 10×).
• Money never buys rating. Every brand starts at 1400 Elo and only votes move it. You can pay to be seen; you cannot pay to win.
• The global leaderboard shows the top 100. Rank #1 gets a crown. Everyone else gets motivation.

» Put your brand where your mouth is.